1. Gain a better understanding of which auto parts or services customers get done by mechanics.
2. Gain a better understanding on which auto parts product sales the most at Auto zone or other auto part stores.
3. Identify which auto parts consumers buy mostly from auto part stores.
4. Identify how many percentage of users go to a third party mechanic.
5. Identify problems consumer face when looking for mechanics.
AutoZone is the leading retailer and a leading distributor of automotive replacement parts and accessories in the U.S. They sell auto and light truck parts, chemicals and accessories through AutoZone stores in 50 U.S. states plus the District of Columbia, Puerto Rico, Mexico and Brazil. They also sell automotive diagnostic and repair software through ALLDATA, diagnostic and repair information through alldatadiy.com, and auto and light truck parts and accessories through AutoZone.com.
Auto Zone doesn’t have mobile mechanics that would install auto parts or change the oil for your cr . Adding a feature that allows auto zone customers to get mobile mechanics to install auto parts for them will further provide jobs and increase customer retention. Also, Auto zone has the 2nd largest retail employees so they can train their in-house employees for their new mobile mechanic feature.
I posted survey questions to a slack channel filled with 250 people. Some notable findings regarding thoughts on mobile mechanics an the feature that can be added to the Auto Zone app:
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The color pallet was very simple to copy from the brand because Auto Zone doesn't really use more then 3 colors in their app.
Next, I designed a mockup of the Auto app with the new feature. I used the existing design pattern they have used and made the feature feel as if it was apart of the application. The scheduling was probably a little difficult to design because I was trying to figure out how to design it without having the user on to many buttons to schedule a mobile mechanic.
The next step in the process would be to Iterate and Test the new prototype. This process would be ongoing as new features and updates are implemented.
My survey participants expressed that a mobile mechanic has to be professional and as good as a mechanic that's in-house or used on the regular. With the success of this test and with the overall goal of making mobile mechanics as seamless as possible, the next step would ideally be speaking to the project manager to see if the feature would be an excellent business goal for the organization.
